Analog Devices, Inc. (ADI) today announced the signing of a Memorandum of Understanding (MOU) with Baidu.The two parties will establish a cooperative relationship and leverage their respective strengths in sensor fusion, algorithm platform and ecosystem layout in the field of autonomous driving to enhance their core market and industry competitiveness, jointly expand the relevant market and promote the high integration of information and industrialization.

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Autonomous driving, intelligent network connection and intelligent transportation are becoming the key to the future intelligent transportation. ADI and Baidu will make use of ADI's advantages in IMU, millimeter wave radar, liDAR, A2B/C2B bus and DSP product technology by sharing resources and technologies.We will carry out extensive cooperation in the autonomous driving sensing and navigation applications of Baidu Autonomous Driving Apollo program, and jointly provide comprehensive, systematic and reliable solutions for autonomous driving, intelligent network connectivity and intelligent transportation.

Jerry Fan, President of ADI China, said: "China is already the world's largest vehicle producer and seller, and the speed and progress of innovation and development by both the traditional car companies and the various new players in car manufacturing is impressive.ADI is an industry leader in autonomous driving, cockpit electronics, EV and HEV powertrains, and collaborates extensively with the global automotive industry."We are excited to enter into this mutually significant partnership with Baidu, where ADI will leverage its strengths to help more Chinese partners upgrade their technology in this wave of smart driving innovation."

As the world's leading provider of high-performance simulation technology, ADI's innovative products cover the entire automotive electronics industry ecosystem,These include automotive airbags and electronic stability control solutions, ultra-high precision inertial navigation solutions, voice interaction and audio processors, audio bus A2B, dedicated on-board video and camera bus technologiesC2B, Advanced HMI, driver condition detection, 24GHz and 77GHz automotive radar solutions, DSP, LiDAR/TOF, Drive360™ technology platform, battery management in powertrain systems, high voltage system isolation, high precision motor control detection and more,These industry-leading high-performance products and solutions are playing a vital role in helping Oems and automotive electronics manufacturers around the world deliver the next generation of autonomous vehicles.

About the Apollo Program

In 2017, Baidu announced the opening of Apollo(Apollo) autonomous driving platform.Apollo is an open, complete and secure platform that will help automotive and autonomous driving partners combine vehicles and hardware systems to quickly build their own autonomous driving systems.For more information, visit www.apollo.auto.

About Baidu Inc.

Baidu is a leading global Chinese search engine provider.As a high-tech enterprise mastering the world's cutting-edge science and core technology, Baidu has been committed to let people access information in the most equal and convenient way to find what they want.In addition to providing Internet search products and services for individual users, Baidu also provides search promotion services for enterprise users.Baidu's American Depositary Shares (ADS) are listed and traded on the Nasdaq Global Select Market under the symbol BIDU.Currently, ten ADS shares are equivalent to one Class A common share.For more information, visit www.baidu.com.

About ADI Company

Analog Devices, Inc. (NASDAQ: ADI) plays an important role at the center of the modern digital economy, transforming real-world phenomena into actionable insights with its rich range of Analog and mixed-signal, power management, RF, digital and sensing technologies.ADI serves 125,000 customers worldwide, offering more than 75,000 products in the industrial, communications, automotive and consumer markets.ADI is headquartered in Wilmington, Massachusetts.For more information visit: www.analog.com/cn.

Information from https://www.analog.com/